Social Media Marketing Certificate (SMM)
This curriculum prepares students for entry-level work in the digital marketing field. Students create professional websites and monitor online traffic for trends and patterns. Work includes building a ready-to-go website enhanced with images, sound, video, and social media interactivity for business or personal use.
Requirements
First Semester
| OMT 129 | The Digital Workplace | 3 |
| OMT 140 | Office Orientation | 3 |
| OMT 156 | Website Building & Analysis | 3 |
| Total Credit Hours: | 9 |
Second Semester
| BUS 111 | Principles of Business | 3 |
| OMT 153 | Social Media Marketing Technologies | 3 |
| OMT 242 | Business Communications | 3 |
| Total Credit Hours: | 9 |
Total Credit Hours: 18