Social Media Marketing (SMM)

18 Credit Hour Career Certificate

This curriculum prepares students for entry-level work in the digital marketing field. Students create professional websites and monitor online traffic for trends and patterns. Work includes building a ready-to-go website enhanced with images, sound, video, and social media interactivity for business or personal use.

Second Semester

BUS 111	Principles of Business	3
OMT 153	Social Media Marketing Technologies	3
OMT 242	Business Communications	3

First Semester

OMT 129	The Digital Workplace	3
OMT 140	Office Orientation	3
OMT 156	Website Building & Analysis	3